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37. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
promotion, this edition combines a solid understanding of advertising strategy and important theory with
Available: Copies:
38. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition
Available: Copies:
39. 
Cover image for Design thinking for visual communication
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
new edition now includes contributions from a broader international range of design practices and adds
Available: Copies:
40. 
Cover image for The non-designer's design book : design and typographic principles for the visual novice
by 
Williams, Robin, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Edition électronique.
Available: Copies:
41. 
Cover image for Light : science & magic : an introduction to photographic lighting
by 
Hunter, Fil, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
. This new edition includes: All new chapter titled "Setting Up Your First Studio"; A revamped and
Available: Copies:
42. 
Cover image for Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
This new and completely updated edition is an easy to implement, hands-on resource for usability in
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43. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
"Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing
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44. 
Cover image for Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
organisations, 4th edition, builds on traditional communication forms with up-to-date theory. It discusses new
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45. 
Cover image for Financial accounting in an economic context
by 
Pratt, Jamie.
Format: 
Books
Publication Date 
2014
Excerpt: 
economic events have on a business. The newest edition on this popular text addresses topics that today
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46. 
Cover image for The culture of design
by 
Julier, Guy, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
edition has evolved to present a comprehensive discussion of contemporary design as a socio
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47. 
Cover image for Level up! : the guide to great video game design
by 
Rogers, Scott, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
build cutting-edge video games but aren't sure where to start, then the SECOND EDITION of the acclaimed
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48. 
Cover image for Introduction to social research : quantitative & qualitative approaches
by 
Punch, Keith.
Format: 
Books
Publication Date 
2014
Excerpt: 
In the new edition of Introduction to Social Resarch, Keith Punch takes a fresh look at the entire
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