Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

The effects of heritage, memory, and identity in brand South Africa

Has the cork become a Kroc?

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Investigating branding to a non-professional sporting environment, specifically pertaining to golf

Poll positioning

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?

Crisis communication

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste