South African human resource management for the public sector / Van der Westhuizen, Ernst.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

principles of American business ; Public Relations Society of America, Code of ethics.

Public relations -- History -- 20th century.

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

write for the media - journalists and public relations professionals alike. It challenges writers to

Public relations.

Public relations.