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1. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Contemporary advertising / Arens, William F.
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2. 
Cover image for International advertising : communicating across cultures
International advertising : communicating across cultures
International advertising : communicating across cultures
by 
Mueller, Barbara, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
Advertising media planning.
Available: Copies:
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Sales promotion.
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Communication in marketing.
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Advertising media planning.
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Advertising -- South Africa.
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