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37.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and

Available: Copies:

38.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising planning -- Marketing and advertising planning: top-down, bottom-up, and IMC -- Planning media

Available: Copies:

39.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

Available: Copies:

40.

Advertising

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Excerpt:

Advertising media planning.

Available: Copies:

41.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2000 1999

Excerpt:

Advertising foundations and environment -- Advertising background, planning, and strategy

Available: Copies:

42.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

the Radar -- Using Word of Mouth to Get Under the Radar -- Brand Planning: The Road Map for Getting

Available: Copies:

43.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

: Inputs to Advertising Planning. 7. Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC. 8

Available: Copies:

44.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Promotions -- Planning Advertising and Sales Promotion. Setting Goals for Advertising and Sales Promotion.

Available: Copies:

45.

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Advertising media planning.

Available: Copies:

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