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37. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B
Available: Copies:
38. 
Cover image for The new edge in knowledge : how knowledge management is changing the way we do business
by 
O'Dell, Carla S., 1950-
Format: 
Books
Publication Date 
2011
Excerpt: 
? -- Appendix. Case studies : ConocoPhillips ; Fluor ; IBM ; MITRE.
Available: Copies:
39. 
Cover image for Cloud computing explained
by 
Rhoton, John.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Hyperic -- IBM -- Intuit -- Joyent -- Layered tech -- LongJump -- Microsoft -- Mozy -- NetApp -- NetSuite
Available: Copies:
40. 
Cover image for The frontiers of management : [where tomorrow's decisions are being shaped today]
by 
Drucker, Peter F. (Peter Ferdinand), 1909-2005.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- IBM's Watson : vision for tomorrow -- The lessons of the bell breakup -- Social needs and business
Available: Copies:
41. 
Cover image for Social networking for business : choosing the right tools and resources to fit your needs
by 
Shah, Rawn.
Format: 
Books
Publication Date 
2010
Excerpt: 
communities at IBM and participating in social networking on the Internet. Drawing on multiple real
Available: Copies:
42. 
Cover image for Brand Avatar : translating virtual world branding into real world success
by 
De Mesa, Alycia.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- New challenges -- Virtual world standards (the case of IBM) -- Intellectual property theft -- Digital
Available: Copies:
43. 
Cover image for Open business models : how to thrive in the new innovation landscape
by 
Chesbrough, Henry William.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Getting from here to there : how Air products, P&G, and IBM have done it.
Available: Copies:
44. 
Cover image for The wizard and the warrior : leading with passion and power
by 
Bolman, Lee G.
Format: 
Books
Publication Date 
2006
Excerpt: 
: the ninja and the samurai -- 16. Learning to lead : the genesis and rebirth of IBM -- 17. Leading with
Available: Copies:
45. 
Cover image for Database system concepts
by 
Silberschatz, Abraham.
Format: 
Books
Publication Date 
2006
Excerpt: 
. 9. Case studies -- Ch. 26. PostgreSQL -- Ch. 27. Oracle -- Ch. 28. IBM DB2 universal database -- Ch
Available: Copies:
by 
Harrington, H. J. (H. James)
Format: 
Books
Publication Date 
2006
Excerpt: 
: Definitions -- Appendix B: IBM's business process list -- Appendix C: IBM's qualification process.
Available: Copies:
48. 
Cover image for Ruthless execution : what business leaders do when their companies hit the wall
by 
Hartman, Amir.
Format: 
Books
Publication Date 
2004
Excerpt: 
Times -- Ch. 6. The Executioner: Lou Gerstner Imposes a New Discipline at IBM -- Ch. 7. The Importance
Available: Copies:
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