Public relations -- United States -- Case studies.

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

Public health -- Research -- Methodology.

Handbook of public relations / Skinner, J. C. (J. Chris)

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Health and medical public relations / Riggulsford, Myc.

media ; Financing and shaping the media : advertising, public relations, and marketing communications

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.

Public relations : strategies and tactics / Wilcox, Dennis L.

Mitchell -- 20.Religious literacy and public service broadcasting: introducing a research agenda / Elaine

sides now : viewing media through the public relations prism -- Research for health communication -- The

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes