world order. Considering a wide range of case studies throughout - from the reputation of the United

women's activism / C. Kay Weaver -- 6.Celebrity, gender and reputation management at the BBC / Jane

reputation management in Ancient Rome / Christian Schnee -- 10.The utilization of public relations to avoid

and their Afterlives: Biographies, Reputation-Building and Academic Disciplines: -- Biography in the

Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

manage social media -- 5.4.Social listening and online reputation management --

The new brand spirit : how communicating sustainability builds brands, reputations and profits /

keep your brand's reputation intact -- How to staff your social team and organize for more effective

-- Introduction -- Corporate reputation as an intangible asset -- Chain of effects: reputation's impact on

corporate reputation and risk in financial intermediaries / Maria-Gaia Soana and Paola Schwizer -- The

business: Dispelling the myths -- 9. Ethics and corporate reputation -- 10. Ethics and human potential