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37. 
Cover image for Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
: media -- Social media -- Employee relations -- Goverment relations -- Community relations
Available: Copies:
38. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement
Available: Copies:
40. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
41. 
Cover image for Discover sociology
by 
Chambliss, William J.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Socialization and social interaction -- Groups, organizations, and bureaucracies -- Deviance and social control
Available: Copies:
42. 
Cover image for Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming
Available: Copies:
45. 
Cover image for Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies:
46. 
Cover image for Mass communication theory : foundations, ferment, and future
by 
Baran, Stanley J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Philosophy.
Available: Copies:
47. 
Cover image for Succeeding with your master's dissertation : a step-by-step handbook
by 
Biggam, John, author.
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
and social media in research A chapter on good referencing and avoiding plagiarism, plus coverage of
Available: Copies:
48. 
Cover image for Learning in landscapes of practice : boundaries, identity, and knowledgeability in practice-based learning
by 
Wenger, Etienne, 1952-
Format: 
Books
Publication Date 
2015
Excerpt: 
higher education. The book combines a strong theoretical perspective grounded in social learning theories
Available: Copies:
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