and Reliability and Validity -- Using Data Analysis Programs -- Entering Data -- Computing Scale

-- Baseline Data -- Interim Data and Formative Evaluation -- Process or Implementation Evaluation -- Summative

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

sometimes disagree with lesion data? -- Brain-reading: is "Big Brother" round the corner? -- Dissociations

: Decoded. Chapter 13; Big Data 101. Chapter 14; People Are Brands. 15; Brands are People. Chapter 16; A

-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men

Instruments -- "Media"-ted Data Collection: Obtaining Data From the Middleman -- Qualitative Mediated

Level Organization Functions Big Data: The Big Opportunity for Enterprise Level Organizations Don't Let

. Big data and the global grid : procurement's new role in data-driven decision making -- Chapter 6

association: chi-square -- 17. Tests for association: correlation and regression -- 18. How big a sample

R and data mining : examples and case studies / Zhao, Yanchang, 1977-

Nielsen's Broadcast Data System -- Mediabase 24/7 -- Mediaguide -- Music Xray -- Next Big sound