Search Results for Independent Institute of Education (South Africa)

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1.

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

by

Nyembe, Jacqueline.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

2.

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

by

Rankhododo, Tondani.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

3.

Cover image for The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

by

Nxumalo, Bongiwe Samukelisiwe.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

4.

Cover image for An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

by

Kumalo, Lerato Thuthuka.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

5.

Is brand South Africa creating a positive rainbow nation for our millennials

Is brand South Africa creating a positive rainbow nation for our millennials

by

Van Breda, Demi Lauren.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

6.

Cover image for Shopper marketing in South Africa

Shopper marketing in South Africa

Shopper marketing in South Africa

by

Purdy, Carolyn.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

7.

Cover image for Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

by

Botha, Carmen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

8.

Cover image for Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

by

Mushonga, Tendai.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

9.

Cover image for The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

by

Landsberg, Calvin.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

10.

Cover image for A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

by

Matiringe, Tanitta.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

11.

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

by

Strumpman, Emma.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

12.

Cover image for The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

by

Pasiya, Sesothando.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(95)

Independent Institute of Education. Design School Southern Africa.

(32)

Independent Institute of Education. Vega School.

(17)

Independent Institute of Education.

(14)

Independent Institute of Education. Vega School

(13)

(1)

Allen, Jessica.

(1)

Alter, Gidon Hillel.

(1)

Arendse, Melody.

(1)

Ashburner, Sebastian.

(1)

Aucamp, Jacques.

(1)

Badenhorst, Chrisna.

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

Becker, Daniel Cameron.

(1)

Belling, Cameron

(1)

Berg, Hemsen Synne

(1)

Bester, Karle Marcell.

(1)

Bianca, Marguerite

(1)

Bonus, Michael.

(1)

(1)

(1)

(1)

Botha, Levina J.

(1)

Bouwer, Natalie.

(1)

(1)

Breganski, Carla.

(1)

Burger, Wouter.

(1)

Burnett, Michael

(1)

Butterworth, Ashleigh.

(1)

Cabeleira, Stacey.

(1)

Carr, Michelle Brigit.

(1)

Carstens, Jonanda.

(1)

(1)

Coetsee Christiaan.

(1)

Combrinck, Corey.

(1)

(1)

Crabtree, Amy-Sue

(1)

Crozier, Monique.

(1)

Cunningham, Ashleigh

(1)

Da Silva, Roxanne.

(1)

De Beer, Sarah Ann.

(1)

De Bruyne, Nicholas.

(1)

Deane, Alistair.

(1)

Dhlamini, Zama.

(1)

Di Bartolo, Marianna

(1)

Dziba, Khangelani.

(1)

(1)

Forbay, Rosland

(1)

Fourie, Janice.

(1)

Gaffoor, Shaakir.

(1)

Gape, Kenaleone.

(1)

Gilburt, Grace.

(1)

Gilliers, Christine

(1)

Glowacki, Matthew.

(1)

(1)

Govind, Kishan.

(1)

Granger, Vanessa.

(1)

(1)

Griffin, Olivia.

(1)

Gunkel-Keuler, Leigh.

(1)

(1)

Hellriegel, Candice.

(1)

Howell, Alexander-Ross.

(1)

(1)

Husfeld, Marelie.

(1)

Indepdent Institute of Education. Vega School.

(1)

Independent Institute of Education

(1)

Independent Institute of Education (South Africa)

(1)

Independent Institute of Education Varsity College

(1)

Independent Institute of Education. Vega School

(1)

Japhet, Antoinette.

(1)

Johnson, Erica.

(1)

Jones, Samantha.

(1)

Jordan, Dianne.

(1)

Kennard, Catherine.

(1)

Kritizinger, Jake.

(1)

(1)

Kumalo, Lerato Thuthuka.

(1)

Landsberg, Calvin.

(1)

Lehobye, Thabang.

(1)

(1)

Mahlangu, Thulani.

(1)

Mantshontsho, Mzukona Mzimasi.

(1)

Maohapeloa, Joshuoa Pulumo.

(1)

Marais, Liezel.

(1)

Markram, Janine.

(1)

Matiringe, Tanitta.

(1)

Matshitse, Naledi Ayanda.

(1)

Mavimbela, Mapula.

(1)

(1)

Metele, Chwayita.

(1)

Mitchell, Shane Darryn.

(1)

Modisane, Tshepang.

(1)

Mogashane, Masego.

(1)

Mokibe, Sharon Duduetsang.

(1)

Molwantwa, Ofentse Sandra.

(1)

(1)

Mostert, Marike.

(1)

Mpete, Itumeleng.

(1)

Mushonga, Tendai.

(1)

Mwamwetta, Monna.

(1)

Myburgh, Cindy.

(1)

Mzimba, Lungiswa.

(1)

Ndlovu, Bheki Shadrack.

(1)

Neil, Hannah Jade.

(1)

(1)

Ngqakayi, Anathi.

(1)

Nxumalo, Bongiwe Samukelisiwe.

(1)

Nyembe, Jacqueline.

(1)

Oberholzer, Mauritz.

(1)

(1)

Ochs, Natalie Nicole.

(1)

Odendaal, Jeanne.

(1)

Orton, Lesley John

(1)

(1)

Pasiya, Sesothando.

(1)

(1)

Pieterse, Johan.

(1)

Pieterse, Josslyn.

(1)

Pietersen, Conny Nteboheleng.

(1)

Prinsloo, Megan.

(1)

Purdy, Carolyn.

(1)

Qwelane, Muntu J.

(1)

Racitti, Riccardo.

(1)

Rankhododo, Tondani.

(1)

(1)

Redelinghuys, E.

(1)

Rifkind, Daniel.

(1)

Rodriques, Shannon.

(1)

Rosada, Nadjanara.

(1)

Schenk, Mariken.

(1)

Schneigansz, Heidi.

(1)

Schutte, Amber Leigh.

(1)

Sherman, Nikki.

(1)

(1)

Siwela, Sonwabise.

(1)

Slabber, Marthinus.

(1)

Smith, Victoria.

(1)

(1)

(1)

Stopford, Chad.

(1)

(1)

Strumpman, Emma.

(1)

Strydom, Carla.

(1)

(1)

Swift, Monique.

(1)

Taeli, Basetsana.

(1)

Taylor, Kimberley

(1)

Thethe, Monabisi.

(1)

Tolken, Quinten.

(1)

Tonkin, Madison

(1)

Van Breda, Demi Lauren.

(1)

Van Greuning, Minette.

(1)

Van Rooyen, Barbara.

(1)

Van Wyk, Shannon Roxanne.

(1)

Van Zyl, Lezje Eulize.

(1)

Van der Bank, Devy.

(1)

Van der Hoven, Ulrike.

(1)

Van der Merwe, Natalie

(1)

Varoli, Steffi.

(1)

Veldsman, Lounette.

(1)

(1)

Whiting, Taryn Louise.

(1)

(1)

(1)

Woker, Samantha.

(1)

Wybrow, Lauren.

(1)

(1)

Format

(156)

(18)

(1)

Continuing Resources

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(176)

Library

RC Bloemfontein

RC Braamfontein

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Lecturer

On-Shelf Student

Reference Material

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Publication Date

Subject

Project Management -- Study and teaching -- South Africa.

(4)

Brand building -- Research -- South Africa

(3)

Open Source -- Systems -- South Africa.

(3)

Public relations -- Study and teaching -- South Africa.

(3)

Taxation -- Study and teaching -- South Africa.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

Chase Software.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Education -- Periodicals.

(1)

Education, Elementary -- Periodicals.

(1)

Education, Elementary.

(1)

Education, Higher -- Periodicals.

(1)

Education, Higher.

(1)

Education, Secondary -- Periodicals.

(1)

Education, Secondary.

(1)

(1)

(1)

English literature

(1)

English literature.

(1)

Entrepreneurship

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

(1)

Marketing rsearch -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

(1)

Quantitative study -- Research

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

South African English Literature

(1)

(1)

Washing powder branding -- Research -- South Africa

(1)

Youth market -- Research -- South Africa

(1)

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