Search Results for Consumer research.

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265 Results Found

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How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

Available: Copies:

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

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Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

print advertsements increase consumer acceptance of South African retail in Cape Town / Forbay, Rosland

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Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

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Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

relations management -- Public relations and the consumer -- Business-to-business public relations -- Public

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Practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2017

Excerpt:

-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications

Available: Copies:

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

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The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

African consumer's brand perceptions / Basson, Haneke

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10.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

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11.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

Available: Copies:

12.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

-- Understanding the consumer : Defining the consumer ; Customer segmentation ; Creating a customer profile

Available: Copies:

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