Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

-- Sales : an unavoidable reality -- Absorb like a sponge -- The importance of taking a worldview -- Self-promotion

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

-- Price -- Place -- Promotion -- People -- Process -- Physical evidence -- Further reading -- References.

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Sales promotion.

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

forms of communication -- Distribution management -- Sales management -- Direct marketing

Sales promotion.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

-- Copywriting for out-of-home media -- Copywriting for sales promotion -- Conclusions -- Exercises -- Chapter 14