The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model