-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

-- Market power -- Pricing in input markets -- Market failure.

: monopoly and monopsony -- Pricing with market power -- Monopolistic competition and oligopoly -- Game

Pricing.

-- Chapter 6. Cost and pricing management -- Chapter 7. The modern business environment -- Chapter 8

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Menu planning and development -- Recipe standardization, costing, and analysis -- Menu pricing -- 3

. The Black-Scholes option pricing model -- 24. Mergers and acquisitions -- 25. Leasing.