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1. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Pricing -- Controlling and Evaluating the Plan -- Marketing Management, Evaluation, and Control.
Available: Copies:
2. 
Cover image for International marketing
International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
Available: Copies:
3. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
, and sales promotion -- Introduction to pricing concepts -- Pricing strategies and tactics.
Available: Copies:
4. 
Cover image for E-business & e-commerce : how to program
E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Model Portal Model Dynamic Pricing Models B2B Exchanges B2B Service Providers Online Trading and Lending
Available: Copies:
5. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
Available: Copies:
6. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics
Available: Copies:
7. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies
Available: Copies:
8. 
Cover image for E-business & e-commerce for managers
E-business & e-commerce for managers
by 
Deitel, Harvey M., 1945-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
Models -- Name-Your-Price Model -- Comparison-Pricing Model -- Demand-Sensitive Pricing Model
Available: Copies:
9. 
Cover image for Marketing planning & strategy
Marketing planning & strategy
Marketing planning & strategy
by 
Jain, Subhash C., 1942-
Format: 
Books
Publication Date 
1999
Excerpt: 
. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market
Available: Copies:
10. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
communication plan : the sales plan -- 9. The pricing plan -- 10. The distribution plan and customer service
Available: Copies:
11. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
and sales management -- Pricing for international markets -- Negotiating with international customers
Available: Copies:
12. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Issues in Channel Management. Ch. 11. Pricing Issues in Channel Management. Ch. 12. Promotion through the
Available: Copies:
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Kotler, Philip.
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