traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

Heal our world -- Fairytale families -- Punchy advertising -- Act yourself -- Childhood dreams

Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Advertising -- South Africa.

law of defamation -- Privacy -- Copyright -- Court proceedings -- Advertising -- Statutory limitations

research design and interpreting research data -- Research of advertising, mass-media audiences and mass

-- Shocking: the case for due diligence -- Blowing up the wall: advertising and editorial content -- Selling

-- Online advertising -- Email marketing -- The future of marketing -- Appendix. Building an effective

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

, advertising, and photojournalism, and to the camera as a medium of personal artistic expression. Profiles are