Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and

strategies -- Ch. 6. Learning about consumers -- pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives

-- Subculture theories -- Labeling theory -- Conflict theory -- Social control theory -- Social learning theory

-- Methodology -- pt. 2 Individual processes : Biological basis of behaviour -- Human development -- Learning

and Social Comparison -- Social Learning Theory -- Intrinsic Versus Extrinsic Motivation

Learning. -- 8. Anxiety Reduction: Cognitive Learning Approaches. -- 9. Motivation: Attribution Theory and

-- The evolving organization. Organizational effectiveness and design -- Managing change in learning

the mind? Learning and memory -- How do we use what is in the mind? Thinking, reasoning and

conditioning and Skinnerian behaviourism -- Social learning theory -- Consistency theories -- Balance theory

's demonstration -- Cognitive learning -- Köhler's contribution -- Tolman's discoveries -- Social learning

-viewed -- pt. 4. Towards healthier organizations -- Managing social anxieties in public sector organizations

Communication and persuasion -- Developing attitudes and beliefs -- Message learning theory and