Search Results for Pricing.

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13.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

Available: Copies:

14.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch

Available: Copies:

15.

Effective small business management : an entrepreneurial approach

Scarborough, Norman M.

Format:

Books

Publication Date

2006

Excerpt:

financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing

Available: Copies:

16.

Accounting and financial management : developments in the international hospitality industry

Harris, Peter J. (Peter James), 1944-

Table of contents http://catdir.loc.gov/catdir/toc/fy0611/2006296416.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2006296416-d.html

Format:

Books

Publication Date

2006

Excerpt:

Collini -- Customer profitability accounting in the context of hotels / Vira Krakhmal -- Room rate pricing

Available: Copies:

17.

The small business bible : everything you need to know to succeed in your small business

Strauss, Steven D., 1958-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease

Available: Copies:

18.

Essentials of entrepreneurship and small business management

Zimmerer, Thomas.

Table of contents http://catdir.loc.gov/catdir/toc/fy044/2003065602.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial

Available: Copies:

19.

Global marketing management : changes, challenges and new strategies

Lee, Kiefer.

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and

Available: Copies:

20.

Food and beverage cost control

Miller, Jack E., 1930-

Food and beverage cost control
Table of contents http://catdir.loc.gov/catdir/toc/ecip041/2003005798.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003005798.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003005798.html

Format:

Books

Publication Date

2005

Excerpt:

beverage pricing -- Managing the cost of labor -- Controlling other expenses -- Analyzing results using the

Available: Copies:

21.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- New-product development and product life-cycle strategies -- Pricing considerations and approaches

Available: Copies:

22.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All

Available: Copies:

23.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing

Available: Copies:

24.

Hospitality management accounting

Jagels, Martin.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002012155.html
Book review (H-Net) http://www.h-net.org/reviews/showrev.php?id=25372
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002012155.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2002012155.html

Format:

Books

Publication Date

2004

Excerpt:

interpretation of financial statements -- Ratio analysis -- Internal control -- The bottom-up approach to pricing

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