Social issues in sport / Woods, Ron, 1943 November 6-

relations -- Role of the public relations practitioner -- Media context of contemporary public relations and

Media ethics : cases and moral reasoning / Christians, Clifford G.

Mass media -- Social aspects.

communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media

New media : a critical introduction / Lister, Martin, 1947-

Media, communication, culture : a global approach / Lull, James.

conditioning and Skinnerian behaviourism -- Social learning theory -- Consistency theories -- Balance theory

Media studies : texts, institutions, and audiences / Taylor, Lisa, 1966-

The social significance of sport : an introduction to the sociology of sport / McPherson, Barry D.

Mass media -- Social aspects -- Great Britain.