Search Results for Pricing.

Marketing management

Strydom, J. W. (Johan Wilhelm), 1952-

Format:

Books

Publication Date

2000

Excerpt:

communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches

Available: Copies:

Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html

Format:

Books

Publication Date

1999

Excerpt:

Issues in Channel Management. Ch. 11. Pricing Issues in Channel Management. Ch. 12. Promotion through the

Available: Copies:

Marketing planning & strategy

Jain, Subhash C., 1942-

Format:

Books

Publication Date

1999

Excerpt:

. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market

Available: Copies:

Management accounting

Atkinson, Anthony A.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007754922&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

-Stage Allocations and Activity-Based Costing Systems -- 7. Pricing and Product-Mix Decisions -- 8. Process and

Available: Copies:

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html

Format:

Books

Publication Date

1997

Excerpt:

Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

Management -- Pricing for International Markets -- Financial Requirements for Global Marketing -- Country

Available: Copies:

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