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1.

Cover image for Whose YouTube : a postmodern perspective & corporate power?

Whose YouTube : a postmodern perspective & corporate power?

Whose YouTube : a postmodern perspective & corporate power?

by

Pearce, Michael.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19606.2)

Available: Copies:

2.

Cover image for Kasi business uplifting ourselves

Kasi business uplifting ourselves

Kasi business uplifting ourselves

by

Ntlha, Letlotlo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19607.2)

Available: Copies:

3.

Cover image for A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena

A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena

A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena

by

Arvanaitis, Daleah.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19608.2)

Available: Copies:

4.

Cover image for Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternatives

Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternatives

Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternatives

by

Bubu, Unathi Yanga.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19610.2)

Available: Copies:

5.

Cover image for Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new black

Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new black

Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new black

by

Billing, Cameron.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19611.2)

Available: Copies:

6.

The effect of web design on brand building according to the brand identity model

The effect of web design on brand building according to the brand identity model

by

Human, Ernest.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19612.2)

Available: Copies:

7.

Cover image for Survival of Protestantism in the corporate culture & commercialized world

Survival of Protestantism in the corporate culture & commercialized world

Survival of Protestantism in the corporate culture & commercialized world

by

Mokoena, Lebogang.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19614.2)

Available: Copies:

8.

Cover image for I am not my hair

I am not my hair

I am not my hair

by

Toolo, Tshegofatso.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19615.2)

Available: Copies:

9.

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

by

Smit, Kristoff.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19617.2)

Available: Copies:

10.

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

by

Sethole, Mahlatsi.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19618.2)

Available: Copies:

11.

Cover image for Celebrity endorsement as a persuasive technique for advertisers in South Africa

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Celebrity endorsement as a persuasive technique for advertisers in South Africa

by

Mavimbela, Mapula.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19619.2)

Available: Copies:

12.

Cover image for Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

by

Sacks, Darren.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19620.2)

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(171)

Maritz, C. J. (C. Janse)

(30)

(12)

Kotler, Philip.

(11)

Aaker, David A.

(8)

(8)

Keller, Kevin Lane, 1956-

(8)

Cant, M. C. (Michael Colin), 1957-

(7)

Affinity Advertising and Publishing.

(6)

Ambrose, Gavin, author.

(6)

Armstrong, Gary (Gary M.)

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

Heller, Steven.

(6)

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Wegner, Trevor.

(6)

Kotler, Philip, author.

(5)

McCarthy, E. Jerome (Edmund Jerome)

(5)

(5)

Onstott, Scott, author.

(5)

Perreault, William D.

(5)

Advertising Media Association of South Africa.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Ching, Francis D. K., 1943-

(4)

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Institute of Marketing Management.

(4)

Peters, Thomas J.

(4)

Quirk eMarketing (Firm)

(4)

(4)

Rudansky-Kloppers, Sharon.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Time-Life Books.

(4)

Van Heerden, Neels, 1957-

(4)

Venter, Peet, 1964-

(4)

Williams, Richard, 1933-2019, author.

(4)

Adobe Creative Team.

(3)

Aldrich, Winifred.

(3)

American Institute of Graphic Arts.

(3)

(3)

Beverland, Michael, author.

(3)

Brevis, Tersia, 1967-

(3)

Brink, A. (Annekie)

(3)

Bromfield, Derek.

(3)

Castells, Manuel, 1942-

(3)

(3)

Drewniany, Bonnie L.

(3)

Erasmus, Barney.

(3)

Evening, Martin.

(3)

Farrell, Joyce, author.

(3)

(3)

(3)

(3)

Harris, Paul, 1971- author.

(3)

Hill, Charles W. L.

(3)

Kotze, Phillip.

(3)

Lindström, Martin, 1970-

(3)

Louw, M. (Marianne)

(3)

Machado, Ricardo.

(3)

Mankiw, N. Gregory.

(3)

Meggs, Philip B.

(3)

Michalko, Michael, 1940-

(3)

Moodley, Shalina.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Nakamichi, Tomoko.

(3)

Nieuwenhuizen, C. (Cecile)

(3)

Percy, Larry, author.

(3)

(3)

Pitt, Leyland F.

(3)

Purvis, Alston W., 1943-

(3)

(3)

Siebrits, Warren.

(3)

Sontag, Susan, 1933-2004.

(3)

Affirnity Advertising and Publishing

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton, Kelly Kordes.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Art Directors Club of Europe.

(2)

Bagraim, Jeffrey, contributor.

(2)

Barker, Rachel, 1958-

(2)

Baron, Robert A.

(2)

Bearden, William O., 1945-

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Bendinger, Bruce.

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

Blackwell, Roger D.

(2)

Blanchard, Kenneth.

(2)

(2)

(2)

Bovée, Courtland L.

(2)

Brealey, Richard A.

(2)

Burke, Rory, 1952-

(2)

Butler, Judith, 1956-

(2)

Calvert, Sheena.

(2)

(2)

(2)

Clements, James P.

(2)

Conran, Sebastian.

(2)

Cooper, Scott W.

(2)

Cunningham, Nicole author.

(2)

(2)

(2)

De Bono, Edward, 1933-

(2)

Denzin, Norman K.

(2)

(2)

Du Plessis, Theo.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Durrheim, Kevin.

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Engel, James F.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Erasmus-Kritzinger, Lisel, 1967-

(2)

(2)

Fielding, M. L. (Michael L.)

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

(2)

Frank, Robert H.

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

Grant, Robert M., 1948- author.

(2)

Gravett, Sarah.

(2)

Hathorn, Tobias.

(2)

Henning, Elizabeth.

(2)

Heussner, Tobias, author.

(2)

Hiebing, Roman G.

(2)

Higson-Smith, Craig, 1969-

(2)

Hobbs, Philippa, 1955-

(2)

Hollis, Richard.

(2)

Holloway, Myles.

(2)

Horngren, Charles T., 1926-

(2)

(2)

(2)

Ingram, Thomas N.

(2)

Institute of Certified Bookkeepers (South Africa)

(2)

Institute of Marketing.

(2)

Jewler, A. Jerome.

(2)

Joachimsthaler, Erich, 1956-

(2)

Johnson, Michael, 1964-

(2)

Jones, Gareth R.

(2)

(2)

Kapferer, Jean-Noël.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

King, Stephen, 1947-

(2)

Klein, Naomi, 1970-

(2)

Kliczkowski, Sol.

(2)

Koekemoer, Ludi.

(2)

Kumar, Ranjit, author.

(2)

Kumar, V., 1957-

(2)

(2)

LaForge, Raymond W.

(2)

LaRose, Robert.

(2)

(2)

Langan, John, 1942-

(2)

Langford, Michael, 1933-

(2)

Lauer, David A.

(2)

Lewicki, Roy J.

(2)

Lincoln, Yvonna S.

(2)

Louw, Lynette, editor.

(2)

(2)

Lovelock, Christopher H.

(2)

(2)

Maivald, James J.

(2)

Marcus, Alan J.

(2)

Maree, Kobus, 1951-

(2)

Margolius, Marcia, 1966-

(2)

(2)

McQuiston, Liz.

(2)

(2)

Miniard, Paul W.

(2)

Mouton, J. (Johann)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

O'Shaughnessy, Michael, 1951-

(2)

Onstott, Scott.

(2)

Oosthuizen, Wayne.

(2)

Painter, Desmond.

(2)

Parkin, Michael, 1939-

(2)

Pentak, Stephen.

(2)

Pervan, Simon, author.

(2)

Porter, Michael E., 1947-

(2)

Porter, Richard E.

(2)

(2)

Rayner, Philip, 1947-

(2)

Rensburg, Ronél S.

(2)

Robbins, Stephen P., 1943-

(2)

Format

(1294)

(231)

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(41)

(11)

(10)

(9)

(1)

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Non-Fiction Books

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Recommended Books

Reference Books

Material Type

Audio-visual Material

Audio-visual equipment

Developer Books

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(1553)

(11)

(11)

(6)

(2)

(1)

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(1)

(1)

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IIE Central Academic Team

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RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Accounting (IIE CAT only)

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On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

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Subject

(72)

(65)

Branding (Marketing)

(60)

(44)

Strategic planning.

(34)

Accounting -- Textbooks.

(33)

Marketing research.

(33)

Brand name products.

(28)

(26)

Computer graphics.

(24)

Consumer behavior.

(24)

Brand name products -- Management.

(23)

(23)

Marketing -- Management.

(22)

Communication in marketing.

(21)

Commercial art.

(20)

Internet marketing.

(20)

Graphic design (Typography)

(19)

(19)

(19)

(18)

Branding (Marketing) -- South Africa.

(16)

Creative ability in business.

(15)

Marketing -- South Africa.

(15)

Social sciences -- Research.

(15)

Adobe Photoshop.

(14)

Advertising -- South Africa.

(14)

(14)

Web sites -- Design.

(14)

(13)

Drawing -- Technique.

(13)

(13)

Entrepreneurship.

(13)

Industrial management.

(13)

Photography -- Digital techniques.

(13)

Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

(12)

(12)

Business communication.

(12)

Computer games -- Design.

(12)

Fashion design.

(12)

(12)

Advertising copy.

(11)

Corporations -- Finance.

(11)

Creative thinking.

(11)

Handbooks and manuals.

(11)

Marketing -- South Africa -- Management.

(11)

Organizational effectiveness.

(11)

Economic development.

(10)

Organizational behavior.

(10)

Social sciences -- Research -- Methodology.

(10)

Aufsatzsammlung.

(9)

Brand name products -- South Africa.

(9)

Commercial statistics.

(9)

English language -- Rhetoric.

(9)

Marketing research -- South Africa.

(9)

Mass media -- South Africa.

(9)

(9)

Organizational change.

(9)

Problems and exercises.

(9)

Public relations.

(9)

Small business -- Management.

(9)

Social sciences -- Methodology.

(9)

Video games -- Design.

(9)

Advertising -- Brand name products.

(8)

(8)

(8)

Business enterprises -- Finance.

(8)

Communication in organizations.

(8)

Computer animation.

(8)

Computer games -- Programming.

(8)

(8)

Image processing -- Digital techniques.

(8)

(8)

(8)

Oral communication.

(8)

Product management.

(8)

Sales promotion.

(8)

Strategisch management.

(8)

(8)

Visual communication.

(8)

Animation (Cinematography)

(7)

Computer-aided design.

(7)

Criticism, interpretation, etc.

(7)

(7)

Industrial management -- Statistical methods.

(7)

Interior decoration.

(7)

Interpersonal communication.

(7)

Microeconomics.

(7)

New business enterprises.

(7)

Relationship marketing.

(7)

Report writing.

(7)

Strategisches Management.

(7)

Südafrika <Staat>

(7)

Written communication.

(7)

Business ethics.

(6)

Business mathematics.

(6)

Business names.

(6)

C# (Computer program language)

(6)

(6)

Communication in management.

(6)

Consumers -- Research.

(6)

Corporate image.

(6)

Creative ability.

(6)

Decision making.

(6)

Dressmaking -- Pattern design.

(6)

(6)

Macroeconomics.

(6)

Microsoft Excel (Computer file)

(6)

(6)

Personnel management -- South Africa.

(6)

Photography -- Lighting.

(6)

(6)

Academic writing.

(5)

Adobe Illustrator (Computer file)

(5)

Advertising -- Awards -- South Africa.

(5)

Advertising campaigns.

(5)

Advertising media planning.

(5)

Art publicitaire.

(5)

Arts graphiques.

(5)

Business communication -- Problems, exercises, etc.

(5)

(5)

Clothing trade.

(5)

College readers.

(5)

(5)

Communication in design.

(5)

Consumers' preferences -- South Africa.

(5)

Corporate culture.

(5)

Corporations -- South Africa.

(5)

Critical thinking.

(5)

Customer relations.

(5)

Decision making -- Statistical methods.

(5)

Developing countries.

(5)

Entrepreneurship -- South Africa.

(5)

Grafische vormgeving.

(5)

Information society.

(5)

Information technology -- Social aspects.

(5)

Intercultural communication.

(5)

(5)

(5)

Management information systems.

(5)

(5)

Mass media and business -- South Africa.

(5)

Project management.

(5)

Public relations -- South Africa.

(5)

(5)

(5)

Small business -- South Africa -- Management.

(5)

(5)

Success in business.

(5)

(5)

Web sites -- Authoring programs.

(5)

Adobe InDesign (Electronic resource)

(4)

Advertising -- Psychological aspects.

(4)

Advertising media planning -- South Africa.

(4)

(4)

Architecture, Domestic.

(4)

(4)

Art and society.

(4)

(4)

(4)

Business -- Research -- Methodology.

(4)

Business communication -- Handbooks, manuals, etc.

(4)

Business planning.

(4)

Clothing and dress.

(4)

Commercial art -- History.

(4)

Communication visuelle.

(4)

Competition, International.

(4)

Consumers -- Research -- South Africa.

(4)

Consumers' preferences.

(4)

(4)

(4)

Dreamweaver (Computer file)

(4)

Economics -- Textbooks.

(4)

(4)

English language -- Grammar.

(4)

Export marketing -- Management.

(4)

Export marketing.

(4)

Fashion merchandising.

(4)

Flash (Computer file)

(4)

(4)

Graphic arts -- History.

(4)

Interior architecture.

(4)

International business enterprises.

(4)

(4)

Macroeconomics -- Textbooks.

(4)

Management -- South Africa.

(4)

Marketing -- Decision making.

(4)

Marketing -- Planning.

(4)

Marketing -- South Africa -- Case studies.

(4)

Mass media and culture.

(4)

(4)

Microeconomics -- Textbooks.

(4)

New business enterprises -- Management.

(4)

Onderzoeksmethoden.

(4)

(4)

Organizational behavior -- South Africa.

(4)

Organizational change -- Management.

(4)

Personnel management.

(4)

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