Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

Shopper marketing in South Africa

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

Branding the ordinary

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events