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Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
strategically use new relationship-building tools, database management systems and communication technologies to
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Cant, M. C. (Michael Colin), 1957- editor.
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Ashwin, S.
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Bagraim, Jeffrey, contributor.
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Du Plooy-Cilliers, F. (Franzél), author.
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Fielding, M. L. (Michael L.), author.
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Business communication.
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Oral communication.
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Written communication.
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Business communication -- Problems, exercises, etc.
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Communication in organizations.
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