Future Publishing,

In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing

unprecedented results. He explores: * the future of advertising in traditional media and how to judge the

The creativity age -- Bernbach to the future -- The storytellers -- Digital is not a channel -- How

-- Emerging disruptive technologies: features and applications -- MMORPGS and virtual worlds -- Future issues

Future Publishing,

future holds and how businesses can best take advantage of it. He explores how social media is changing

responsibility, its role in art and its future.

alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.

sustainability: constructing a future -- Sustainability in the professional realm -- Section 2. Re

-- Criticisms of corporate responsibility -- The future of corporate responsibility.

future mobile search -- Chapter 8: E mail, Viral Marketing, and the Desktop -- E mail basics -- Viral