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38. 
Cover image for It's not about size : bigger brands for smaller businesses
It's not about size : bigger brands for smaller businesses
It's not about size : bigger brands for smaller businesses
by 
Dickinson, Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Small business -- Public relations.
Available: Copies:
39. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Public Relations.
Available: Copies:
40. 
Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
The hero and the outlaw : building extraordinary brands through the power of archetypes
The hero and the outlaw : building extraordinary brands through the power of archetypes
by 
Mark, Margaret.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html
Format: 
Books
Publication Date 
2001
Excerpt: 
, public relations, organizational culture/policies, and philanthropic efforts. The book's fascinating
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Kotler, Philip, author.
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Kotler, Philip.
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Armstrong, Gary (Gary M.)
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Armstrong, Gary (Gary M.), author.
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Cant, M. C. (Michael Colin), 1957-
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Communication in marketing.
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Public relations -- South Africa.
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