strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary

-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about

-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play

: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it

Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product

-- Develop In-House Capabilities -- Use Outside Counsel Strategically -- Developing an Online Media Strategy

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

-effective strategy can be used successfully by businesses of any size and includes detailed information on legal

-- Project methodology -- Project stakeholder management -- Corporate strategy phases -- Project feasibility