integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

BUSINESS & ECONOMICS -- Advertising & Promotion.

law of defamation -- Privacy -- Copyright -- Court proceedings -- Advertising -- Statutory limitations

your market -- Advertising your small business -- Operations management -- The human resource function

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Internet advertising.

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

advertising -- Public relations and selling -- Public relations and research -- The practice of public

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

Advertising -- Tourism.

; Editorial design ; Game design ; Advertising ; Information design.