Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Consumer behavior

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall