Search Results for Social media.

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101 social media tactics for nonprofits : a field guide

Mathos, Melanie, 1979-

Format:

Books

Publication Date

2012

Excerpt:

101 social media tactics for nonprofits : a field guide / Mathos, Melanie, 1979-

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We first : how brands and consumers use social media to build a better world

Mainwaring, Simon, 1967-

Format:

Books

Publication Date

2012

Excerpt:

We first : how brands and consumers use social media to build a better world / Mainwaring, Simon

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Social media metrics : how to measure and optimize your marketing investment

Sterne, Jim, 1955-

Format:

Books

Publication Date

2010

Excerpt:

Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-

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Netnography : the essential guide to qualitative social media research

Kozinets, Robert V., 1964- author.

Format:

Books

Publication Date

2020

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Netnography : the essential guide to qualitative social media research / Kozinets, Robert V., 1964

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Political scandal, corruption, and legitimacy in the age of social media

Çakır-Demirhan, Derya, editor.

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2019-1

Format:

Electronic Resources

Publication Date

2017

Excerpt:

Political scandal, corruption, and legitimacy in the age of social media / Çakır-Demirhan, Derya

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Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

Botha, Levina J.

Format:

Manuscript

Publication Date

2016

Excerpt:

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in

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Analysis Orlando Pirates Football Club make use of social media in building their brand equity

Laher, Zaheer.

Format:

Manuscript

Publication Date

2016

Excerpt:

Analysis Orlando Pirates Football Club make use of social media in building their brand equity /

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Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Rise of the social media influencers : an investigation into the emergence of online super

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Leveraging thought leadership through social media to build brand equity for fitness brands

Kampmann, Beatrice.

Format:

Manuscript

Publication Date

2016

Excerpt:

Leveraging thought leadership through social media to build brand equity for fitness brands /

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10.

To like or not to like : an exploration of how South African brands use social media

Peake, Fiona.

Format:

Manuscript

Publication Date

2015

Excerpt:

To like or not to like : an exploration of how South African brands use social media / Peake, Fiona.

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11.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

An investigation into the role of social media in South African politics in relation to it's

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12.

Fashion branding and social media : the impact of social media on branding in the fashion industry

Mahlangu, Beth.

Format:

Manuscript

Publication Date

2015

Excerpt:

Fashion branding and social media : the impact of social media on branding in the fashion industry /

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