An analysis of how brand reputation affects female consumer choice of cigarette brands

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers