communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

-- Sales : an unavoidable reality -- Absorb like a sponge -- The importance of taking a worldview -- Self-promotion

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Sales promotion.

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

forms of communication -- Distribution management -- Sales management -- Direct marketing

Sales promotion.

-- Copywriting for out-of-home media -- Copywriting for sales promotion -- Conclusions -- Exercises -- Chapter 14

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Sales promotion.

Sales promotion -- South Africa.