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1. 
Cover image for The advertising handbook
The advertising handbook
by 
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format: 
Books
Publication Date 
2002
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
Available: Copies:
2. 
Cover image for International marketing
International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
Available: Copies:
3. 
Cover image for Advertising today
Advertising today
by 
Berger, Warren.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising today / Berger, Warren.
Available: Copies:
4. 
Cover image for Clean new world : culture, politics, and graphic design
Clean new world : culture, politics, and graphic design
by 
Lavin, Maud.
Format: 
Books
Publication Date 
2001
Excerpt: 
Graphic arts -- Political aspects.
Available: Copies:
5. 
Cover image for The interplay of influence : news, advertising, politics, and the mass media
The interplay of influence : news, advertising, politics, and the mass media
by 
Jamieson, Kathleen Hall.
Format: 
Books
Publication Date 
2000
Excerpt: 
The interplay of influence : news, advertising, politics, and the mass media / Jamieson, Kathleen
Available: Copies:
6. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
assessing global markets -- Business customs in global marketing -- The political environment : a critical
Available: Copies:
7. 
Cover image for International advertising : communicating across cultures
International advertising : communicating across cultures
International advertising : communicating across cultures
by 
Mueller, Barbara, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
International advertising : communicating across cultures / Mueller, Barbara, 1958-
Available: Copies:
8. 
Cover image for International marketing
International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel
Available: Copies:
9. 
Cover image for The advertising handbook
The advertising handbook
The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
1995
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
Available: Copies:
10. 
Cover image for The sponsored life : ads, TV, and American culture
The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
Television advertising -- Social aspects -- United States.
Available: Copies:
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Cateora, Philip R.
(4)
Brierley, Sean, 1966-
(3)
Graham, John L.
(3)
Fennis, Bob Michaël, 1968-
(2)
Mueller, Barbara, 1958-
(2)
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Advertising.
(10)
Export marketing.
(7)
International business enterprises.
(5)
Marketing.
(4)
Publicité.
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