-- Understanding the consumer : Defining the consumer ; Customer segmentation ; Creating a customer profile

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

. Information for marketing decision-making and marketing research -- 6. Segmenting and targeting markets -- 7

Traditional Marketing Concepts -- Summary -- Research Directions -- Research Highlight: Netnography -- Case

visibility, including a discussion of the strengths and limitations of stereotype research and the quest for

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

Research methods for counseling : an introduction / Wright, Robert J., 1945-

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor

Consumers -- Research.

Evaluation research (Social action programs)