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37. 
Cover image for Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
strategic marketing -- Strategic marketing planning tools -- Global marketing -- Services marketing and not
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38. 
Cover image for Please every customer : delivering stellar customer service across cultures
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2011
Excerpt: 
Please every customer : delivering stellar customer service across cultures / Lucas, Robert W.
Available: Copies:
40. 
Cover image for Defusing the angry patron : a how-to-do-it manual for librarians
by 
Rubin, Rhea Joyce.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer services -- United States.
Available: Copies:
42. 
Cover image for Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Services marketing. Bateson, John E. G.
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by 
Engelbrecht, Eugene.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer service management : a holistic approach / Engelbrecht, Eugene.
Available: Copies:
44. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Marketing
Available: Copies:
by 
Knapp, Donna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Computer industry -- Customer services -- Management.
Available: Copies:
46. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Food service -- Marketing.
Available: Copies:
47. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
, and draw customers / Cakim, Idil Miriam, 1974-
Available: Copies:
by 
Wellington, Patricia.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer services -- Case studies.
Available: Copies:
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