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1.

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

by

Heyn, Charlotte.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19107.2)

Available: Copies:

2.

Cover image for How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

by

Mpobole, Mmamelo.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19390.2)

Available: Copies:

3.

Cover image for Investigating the customer decision journey in emerging market

Investigating the customer decision journey in emerging market

Investigating the customer decision journey in emerging market

by

De Jager, Laverne.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19393.2)

Available: Copies:

4.

Cover image for Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

by

Mniki, Musa.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19395.2)

Available: Copies:

5.

Analysing how the EFF have built their brand in the last 4 years

Analysing how the EFF have built their brand in the last 4 years

by

Kganyago, Kgabo.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19397.2)

Available: Copies:

6.

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

by

Nxumalo, Lungile Zenda.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19398.2)

Available: Copies:

7.

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

by

Mdluli, Mbali Sharon.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19399.2)

Available: Copies:

8.

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

by

Rankhododo, Tondani.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19400.2)

Available: Copies:

9.

Cover image for The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

by

Nxumalo, Bongiwe Samukelisiwe.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19401.2)

Available: Copies:

10.

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

by

Phogole, Karabo.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19402.2)

Available: Copies:

11.

Cover image for Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

by

Marks, Vanessa.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19403.2)

Available: Copies:

12.

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

by

Laher, Zaheer.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19405.2)

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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(293)

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RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

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Branding (Marketing)

(14)

Marketing research.

(10)

Consumer behavior.

(6)

Marketing research -- South Africa.

(6)

Branding (Marketing) -- South Africa.

(4)

Consumers -- Research -- South Africa.

(4)

Consumers -- Research.

(4)

Communication in marketing.

(3)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers, Black -- South Africa.

(2)

Fashion merchandising -- South Africa.

(2)

Fashion merchandising.

(2)

Social media -- South Africa.

(2)

Stereotypes (Social psychology) in mass media.

(2)

(1)

Automobiles -- Marketing.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

Brand consumer behaviour -- Research

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Branding (Marketing) -- Lesotho.

(1)

City Brand Building

(1)

Communication in marketing -- South Africa.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers' preferences -- South Africa.

(1)

Design -- South Africa.

(1)

Durban Beachfront

(1)

Electronic commerce.

(1)

Fashion design.

(1)

Gender identity.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

Inheritance and succession -- South Africa.

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Music trade -- South Africa.

(1)

People with disabilities.

(1)

(1)

Sophiatown (Johannesburg, South Africa)

(1)

Stereotypes (Social psychology) in advertising.

(1)

Teaching -- United States -- Textbooks.

(1)

Teenage consumers -- South Africa.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Urban Open Spaces

(1)

Visual Narrative Inquiry

(1)

Women consumers.

(1)

Work environment.

(1)

Young consumers -- South Africa.

(1)

Youth in mass media.

(1)

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