Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Saving South Africa's youth : building socially responsible brands in financial ...

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015