rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

alternatives; 6. Outlet selection and purchase; 7. Postpurchase processes, customer satisfaction and consumer

Customer loyalty.

Buying -- 4. Customer Acquisition -- 5. Building a Customer Database -- 6. Customer Retention - Building

The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld

encourage loyalty and build customer relationships, and the impact of technology and ethical concerns.

. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches

Customer relations.