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37. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling
Available: Copies:
38. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Pricing -- Controlling and Evaluating the Plan -- Marketing Management, Evaluation, and Control.
Available: Copies:
39. 
Cover image for Marketing planning & strategy
Marketing planning & strategy
by 
Jain, Subhash C., 1942-
Format: 
Books
Publication Date 
1999
Excerpt: 
. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market
Available: Copies:
40. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
Management -- Pricing for International Markets -- Financial Requirements for Global Marketing -- Country
Available: Copies:
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Cant, M. C. (Michael Colin), 1957- editor.
(4)
Cateora, Philip R.
(4)
Graham, John L.
(3)
Kotler, Philip, author.
(3)
Armstrong, Gary (Gary M.)
(2)
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Marketing.
(7)
Marketing -- Management.
(5)
Marketing -- South Africa -- Management.
(5)
Tourism -- Marketing.
(5)
Export marketing.
(4)
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