-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

/ Harmeet Sawhney -- The transnational media corporation and the economics of global competition / Richard A

Social issues in sport / Woods, Ron, 1943 November 6-

relations -- Role of the public relations practitioner -- Media context of contemporary public relations and

Media ethics : cases and moral reasoning / Christians, Clifford G.

Mass media -- Social aspects.

communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media

planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising

New media : a critical introduction / Lister, Martin, 1947-

Mass media -- Social aspects -- United States.

Mass media -- Social aspects.