your market -- Advertising your small business -- Operations management -- The human resource function

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing

Internet advertising.

moments of receptivity : how media context helps advertising -- Deliver more relevant communications

and Managing Reputation -- Corporate Philanthropy -- What Is Corporate Advertising? -- Advertising to

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

advertising -- Public relations and selling -- Public relations and research -- The practice of public

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

-- Communicating politics -- Party political communication I: advertising -- Party political communication II

-- Marketing, advertising and public relations : similarities and differences explored and explained