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37.

Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

marketing programs -- ch. 9. Business strategies : a foundation for marketing program decisions -- ch. 10

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38.

Strategic management : an integrated approach

Hill, Charles W. L.

Format:

Books

Publication Date

2008

Excerpt:

Business planning -- United States -- Case studies.

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39.

Essentials of effective public relations for Sub-Saharan Africa

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2005447770.html

Format:

Books

Publication Date

2002

Excerpt:

: defining public relations problems -- Step two: planning and programming -- Step three: taking action and

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40.

Project planning and control

Lester, Albert.

Table of contents http://catdir.loc.gov/catdir/toc/els031/00025213.html
Publisher description http://catdir.loc.gov/catdir/description/els031/00025213.html

Format:

Books

Publication Date

2000

Excerpt:

Project planning and control / Lester, Albert.

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41.

Administrative management

Ferreira, E. J. (Edmund John)

EBSCO

Format:

Books

Excerpt:

Business -- Data processing.

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42.

Administrative management

Ferreira, E. J. (Edmund John)

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1442583&site=ehost-live

Format:

Books

Excerpt:

Business -- Data processing.

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