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1.

Brand management : A South African Perspective

Brand management : A South African Perspective

by

Cunningham, Nicole author.

Format:

Books

Publication Date

2024

Excerpt:

4

Available: Copies:

2.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

4

Available: Copies:

3.

Cover image for Strategic management : towards sustainable strategies in Southern Africa

Strategic management : towards sustainable strategies in Southern Africa

Strategic management : towards sustainable strategies in Southern Africa

by

Louw, Lynette, editor.

Format:

Books

Publication Date

2024

Excerpt:

4

Available: Copies:

4.

Cover image for Marketing management : a South African perspective

Marketing management : a South African perspective

Marketing management : a South African perspective

by

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

4

Available: Copies:

5.

Brand management : co-creating meaningful brands

by

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Excerpt:

4

Available: Copies:

6.

Cover image for The game narrative toolbox

The game narrative toolbox

by

Heussner, Tobias, author.

Format:

Books

Publication Date

2024

Excerpt:

4

Available: Copies:

7.

Cover image for Accounting. 1B, Workbook /[author: Janse Maritz].

Accounting. 1B, Workbook /[author: Janse Maritz].

by

Maritz, C. J. (C. Janse)

Format:

Books

Publication Date

2023 2022

Excerpt:

4

Available: Copies:

8.

Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing

Digital marketing excellence : planning, optimizing and integrating online marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2023

Excerpt:

4

Available: Copies:

9.

Cover image for Accounting. 1B, Textbook /[author: Janse Maritz].

Accounting. 1B, Textbook /[author: Janse Maritz].

by

Maritz, C. J. (C. Janse)

Format:

Books

Publication Date

2023 2012

Excerpt:

4

Available: Copies:

10.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Excerpt:

4

Available: Copies:

11.

Cover image for Advertising creative : strategy, copy, and design

Advertising creative : strategy, copy, and design

by

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

4

Available: Copies:

12.

Cover image for SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.

SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.

by

Barlow, DH

Format:

Books

Publication Date

2023

Excerpt:

business-- 4Franchises, Buyouts and independent contracting in the gig and sharing economics-- 5The family

Available: Copies:

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Author

Maritz, C. J. (C. Janse)

(29)

(12)

Kotler, Philip.

(8)

Cant, M. C. (Michael Colin), 1957-

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Aaker, David A.

(5)

Du Plooy-Cilliers, F. (Franzél)

(5)

Keller, Kevin Lane, 1956-

(5)

Kotler, Philip, author.

(5)

(5)

(5)

Onstott, Scott, author.

(5)

Wegner, Trevor.

(5)

Affinity Advertising and Publishing.

(4)

Armstrong, Gary (Gary M.)

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Evening, Martin.

(4)

Quirk eMarketing (Firm)

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Van Heerden, Neels, 1957-

(4)

(3)

Advertising Media Association of South Africa.

(3)

Beverland, Michael, author.

(3)

Brevis, Tersia, 1967-

(3)

Brink, A. (Annekie)

(3)

Ching, Francis D. K., 1943-

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Farrell, Joyce, author.

(3)

(3)

Independent Institute of Education. Vega School of Brand Leadership.

(3)

Kotze, Phillip.

(3)

Louw, M. (Marianne)

(3)

Machado, Ricardo.

(3)

McCarthy, E. Jerome (Edmund Jerome)

(3)

Meggs, Philip B.

(3)

Moodley, Shalina.

(3)

Percy, Larry, author.

(3)

Rudansky-Kloppers, Sharon.

(3)

The Independent Institute of Education (Vega School)

(3)

Venter, Peet, 1964-

(3)

Aldrich, Winifred.

(2)

Ambrose, Gavin, author.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Bagraim, Jeffrey, contributor.

(2)

Barker, Rachel, 1958-

(2)

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

Bromfield, Derek.

(2)

Clements, James P.

(2)

Cunningham, Nicole author.

(2)

(2)

(2)

Denzin, Norman K.

(2)

Drewniany, Bonnie L.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

Duncan, Tom (Thomas R.)

(2)

Durrheim, Kevin.

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

Grant, Robert M., 1948- author.

(2)

Gravett, Sarah.

(2)

Hellriegel, Don.

(2)

Heussner, Tobias, author.

(2)

Hill, Charles W. L.

(2)

Holloway, Myles.

(2)

Horngren, Charles T., 1926-

(2)

Institute of Certified Bookkeepers (South Africa)

(2)

Institute of Marketing Management.

(2)

Jewler, A. Jerome.

(2)

Joachimsthaler, Erich, 1956-

(2)

Jones, Gareth R.

(2)

Kapferer, Jean-Noël.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

Koekemoer, Ludi.

(2)

Kumar, V., 1957-

(2)

Lauer, David A.

(2)

(2)

Lincoln, Yvonna S.

(2)

Louw, Lynette, editor.

(2)

Mankiw, N. Gregory.

(2)

Maree, Kobus, 1951-

(2)

Margolius, Marcia, 1966-

(2)

(2)

Michalko, Michael, 1940-

(2)

Mouton, J. (Johann)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Painter, Desmond.

(2)

Parkin, Michael, 1939-

(2)

Pentak, Stephen.

(2)

Perreault, William D.

(2)

Pervan, Simon, author.

(2)

Peters, Thomas J.

(2)

(2)

Pitt, Leyland F.

(2)

Porter, Michael E., 1947-

(2)

Purvis, Alston W., 1943-

(2)

Robbins, Stephen P., 1943-

(2)

Roberts-Lombard, Mornay

(2)

Roberts-Lombard, Morney

(2)

(2)

(2)

Setiawan, Iwan, author.

(2)

Shimp, Terence A.

(2)

Siewierski, Cheryl, author.

(2)

Skinner, J. C. (J. Chris)

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

(2)

Terre Blanche, M. J. (Martin J.)

(2)

Van Aardt, Isa, editor.

(2)

(2)

Van Heerden, Neels, 1957- editor.

(2)

Van Rensburg, Mari Jansen.

(2)

Venter, Peet, editor.

(2)

(2)

Wegelin, H. W. (Hans Willem), 1940-

(2)

Welman, J. C. (Johannes Christiaan), 1959-2003.

(2)

Werner, Amanda, editor.

(2)

Williams, Richard, 1933-

(2)

Willy Hannes Engelbrecht

(2)

Zeegen, Lawrence.

(2)

3DTotal.com (Firm)

(1)

3dtotal Publishing.

(1)

(1)

A.G.E. FotoStock.

(1)

ADC Young Guns (4th : 2004 : Art Directors Club Gallery)

(1)

Aaker, David A., author.

(1)

Adams, Ernest (Ernest W.), author.

(1)

Adams, John, 1955-

(1)

(1)

Adams, Tarn, editor.

(1)

Adobe Creative Team.

(1)

Affinity Advertising & Publishing

(1)

Affinity Advertising & Publishing.

(1)

Affirnity Advertising and Publishing

(1)

(1)

Altstiel, Tom, author.

(1)

Ambrose, Gavin.

(1)

Anderson, Barbara (Barbara Benz)

(1)

Anderson, Cletus.

(1)

Andrews, J. Craig.

(1)

Andrews, Philip, 1964-

(1)

Angelopulo, George.

(1)

(1)

(1)

(1)

Architective Publications (South Africa)

(1)

Arisman, Marshall.

(1)

Armstrong, Helen Joseph, author.

(1)

Arnould, Eric J.

(1)

Arruda, William, 1961- author.

(1)

Art Directors Club (New York, N.Y.)

(1)

Atlas, Simon, author.

(1)

Augustine, Dan, author.

(1)

Bagraim, Jeffrey.

(1)

Baines, Phil, 1958-

(1)

Baker, James, 1969-

(1)

Baker, Rose, author.

(1)

Balasubramanian, Sridhar, author.

(1)

Baltimore Museum of Art.

(1)

(1)

Barnet, Will, 1911-2012.

(1)

Baron, Robert A.

(1)

Baron, Robert A. 1943- VerfasserIn.

(1)

Baron, Robert A. Social psychology. 11th ed.

(1)

Barry, Pete (Pete S.)

(1)

Barry, Pete (Pete S.), author.

(1)

Barry, R. (Robin)

(1)

Basckin, Vivienne.

(1)

(1)

(1)

(1)

Bearden, William O., 1945-

(1)

Beardsworth, John David.

(1)

Becerra-Fernandez, Irma, 1960- author.

(1)

Beekman, Litha.

(1)

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, Michael A.

(1)

Bell, Emma, author.

(1)

Bendinger, Bruce.

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

Bendle, Neil T., author.

(1)

(1)

Bensoussan, Babette E.

(1)

Format

(732)

Electronic Resources

(27)

(8)

(7)

(3)

(1)

(1)

Item Category 1

Prescribed Books

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(763)

(1)

(1)

Shelf Location

Being cataloged

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

(42)

(42)

Accounting -- Textbooks.

(32)

Strategic planning.

(29)

Branding (Marketing)

(27)

(26)

Brand name products.

(19)

Internet marketing.

(16)

Communication in marketing.

(15)

(14)

Marketing -- Management.

(14)

Brand name products -- Management.

(13)

Social sciences -- Research.

(13)

(12)

(12)

Research -- Methodology.

(12)

Marketing research.

(11)

Organizational effectiveness.

(11)

Accounting -- Problems, exercises, etc.

(10)

Advertising -- South Africa.

(10)

Commercial art.

(10)

Computer graphics.

(10)

Creative ability in business.

(10)

Brand name products -- South Africa.

(9)

(9)

(9)

(9)

(9)

Marketing -- South Africa -- Management.

(9)

Photography -- Digital techniques.

(9)

Branding (Marketing) -- South Africa.

(8)

Computer games -- Design.

(8)

Creative thinking.

(8)

(8)

(7)

Adobe Photoshop.

(7)

Business communication.

(7)

Fashion design.

(7)

Graphic design (Typography)

(7)

Industrial management.

(7)

Marketing -- South Africa.

(7)

Sales promotion.

(7)

Social sciences -- Research -- Methodology.

(7)

(7)

Web sites -- Design.

(7)

(6)

Business enterprises -- Finance.

(6)

Commercial statistics.

(6)

Communication in organizations.

(6)

Computer games -- Programming.

(6)

Consumer behavior.

(6)

Corporations -- Finance.

(6)

(6)

Economic development.

(6)

Entrepreneurship.

(6)

Image processing -- Digital techniques.

(6)

Industrial management -- Statistical methods.

(6)

Mass media -- South Africa.

(6)

(6)

Microeconomics.

(6)

Oral communication.

(6)

Organizational behavior.

(6)

Product management.

(6)

Report writing.

(6)

Small business -- Management.

(6)

Written communication.

(6)

Advertising copy.

(5)

Business mathematics.

(5)

Communication in management.

(5)

Computer animation.

(5)

Computer-aided design.

(5)

Corporations -- South Africa.

(5)

Drawing -- Technique.

(5)

English language -- Rhetoric.

(5)

Handbooks and manuals.

(5)

Interpersonal communication.

(5)

Macroeconomics.

(5)

Management -- South Africa.

(5)

Organizational change.

(5)

Personnel management -- South Africa.

(5)

(5)

Social sciences -- Methodology.

(5)

Strategisch management.

(5)

Strategisches Management.

(5)

(5)

Advertising -- Brand name products.

(4)

Advertising media planning.

(4)

Business communication -- Problems, exercises, etc.

(4)

C# (Computer program language)

(4)

Competition, International.

(4)

Consumers' preferences -- South Africa.

(4)

Decision making -- Statistical methods.

(4)

Economics -- Textbooks.

(4)

Entrepreneurship -- South Africa.

(4)

(4)

Figure drawing -- Technique.

(4)

Human figure in art.

(4)

Human-computer interaction.

(4)

Industrial management -- South Africa.

(4)

Interior architecture.

(4)

Macroeconomics -- Textbooks.

(4)

Management information systems.

(4)

Marketing -- South Africa -- Case studies.

(4)

Mass media and business -- South Africa.

(4)

Microeconomics -- Textbooks.

(4)

Microsoft Excel (Computer file)

(4)

New business enterprises.

(4)

Photography -- Lighting.

(4)

Problems and exercises.

(4)

Public relations -- South Africa.

(4)

Public relations.

(4)

Social psychology.

(4)

(4)

Success in business.

(4)

Trademarks -- South Africa.

(4)

Video games -- Design.

(4)

Academic writing.

(3)

Adobe After effects.

(3)

Advertising media planning -- South Africa.

(3)

Animation (Cinematography)

(3)

(3)

Aufsatzsammlung.

(3)

Book design -- History.

(3)

Business -- Research -- Methodology.

(3)

Business communication -- Handbooks, manuals, etc.

(3)

(3)

Cinematography -- Special effects -- Data processing.

(3)

(3)

Consumers' preferences.

(3)

Creative ability.

(3)

Critical thinking.

(3)

Customer relations.

(3)

Decision making.

(3)

Developing countries.

(3)

Dressmaking -- Pattern design.

(3)

Dressmaking -- Patterns.

(3)

(3)

Flash (Computer file)

(3)

(3)

Grafische vormgeving.

(3)

Graphic design (Typography) -- History.

(3)

(3)

Human geography.

(3)

Industrial design.

(3)

Information society.

(3)

Intercultural communication -- South Africa.

(3)

International business enterprises.

(3)

Internet programming.

(3)

(3)

Interpersonal communication -- South Africa.

(3)

Leermiddelen (vorm)

(3)

(3)

Logic programming.

(3)

Management -- Research -- Methodology.

(3)

Managerial accounting.

(3)

(3)

Marketing -- Mathematical models.

(3)

Mass media and culture.

(3)

(3)

Onderzoeksmethoden.

(3)

(3)

Organizational behavior -- South Africa.

(3)

Painting, French -- 19th century.

(3)

Persuasion (Rhetoric)

(3)

Project management.

(3)

Psychology, Industrial -- South Africa.

(3)

(3)

Qualitative research.

(3)

Relationship marketing.

(3)

(3)

Small business -- South Africa -- Management.

(3)

Sozialwissenschaften.

(3)

Space (Architecture)

(3)

Tailoring (Women's)

(3)

Target marketing.

(3)

Thought and thinking.

(3)

(3)

Video games -- Authorship.

(3)

Visual communication.

(3)

Administración -- Procesamiento de datos.

(2)

Adobe Photoshop lightroom.

(2)

Advertising campaigns.

(2)

Advertising layout and typography.

(2)

Africa, Southern.

(2)

(2)

Anatomy, Artistic.

(2)

Art and society.

(2)

Art publicitaire.

(2)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(2)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(2)

(2)

Building -- Details -- Drawings.

(2)

Business -- Data processing.

(2)

Business ethics -- Africa.

(2)

Business ethics.

(2)

Business management

(2)

Children's clothing -- Pattern design.

(2)

Cinematography -- Special effects.

(2)

Civilization, Modern.

(2)

College readers.

(2)

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