mainly on print, radio, and, in particular, television aren't nearly as effective as they once were. You

Animated television programs -- Authorship.

typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television

-- Media and culture : diversity in television -- Media and culture : television and the Days of our lives

Among the gems in this collection are locations used in the television series "Flipper" and "Miami

-- Case study: selling audiences -- Institutions -- Case study: television as industry and institution

Sullivan Dons a Beatles Wig -- Morton Downey, Jr.: Creating the Mighty-Mouth of Television -- Dagwood

from Salvador Dali and Mick Jagger to Margaret Thatcher and Mother Teresa. His acclaimed television

: some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on

Publisher's description: As pop culture, games are as important as film or television--but game

in brochures and magazines, advertising, corporate identity, television and electronic media, and the

new media : cinema / Old media as new media : television / New media as old media : cinema / New media