The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

Advertising, promotion, and other aspects of integrated marketing communications

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Perceptions of female beauty in advertising and the influence of society

No press is bad press : exploring the effect of controversial advertising on brand image

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

The annual 2012/13 : advertising, media, marketing and branding.

The annual 2010/11 : advertising, media, marketing and branding

Comparison of narrative advertising and mere product placing