Search Results for Consumer behavior.

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37.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior

Available: Copies:

38.

Microeconomics

Pindyck, Robert S.

Format:

Books

Publication Date

2005

Excerpt:

. 2. Producers, consumers, and competitive markets -- Consumer behavior -- Individual and market

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39.

Consumer behaviour

Schiffman,Leon G & Kanuk,Leslie Lazar

Format:

Books

Publication Date

2004

Excerpt:

Consumer behaviour Schiffman,Leon G & Kanuk,Leslie Lazar

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40.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer

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41.

How customers think : essential insights into the mind of the market

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior -- Psychological aspects.

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42.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior.

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43.

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Blackwell, Roger D.

Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior -- United States.

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44.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

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45.

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Consumers' preferences.

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46.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The

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47.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic

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48.

Applications in basic marketing : clippings from the popular business press

Perreault, William D.

Format:

Books

Publication Date

1997

Excerpt:

, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.

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