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Print
by 
Keefer, Amelia.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management
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3. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
real-world applications. The book's integrated learning experience gives you hands-on practice putting
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4. 
Cover image for Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
research facilities -- Choosing a user experience research activity -- Get up and running. Preparation for
Available: Copies:
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
This text has been written specifically for those with no previous experience of research or
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6. 
Cover image for Fundamentals of game design
by 
Adams, Ernest (Ernest W.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Creative and expressive play -- Character development -- Storytelling -- Creating the user experience
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by 
Terre Blanche, M. J. (Martin J.)
Format: 
Books
Publication Date 
2014
Excerpt: 
qualitative research -- First steps in qualitative data analysis -- Lived experience and interpretation: the
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8. 
Cover image for The graphic design reference & specification book
by 
Evans, Poppy, 1949- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
design -- User experience and interface design -- Standard forms and contracts.
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by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
strategy -- Create Optimal workshop voucher -- User experience design -- Balsamiq voucher -- Web
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10. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost
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11. 
Cover image for InGenius : a crash course on creativity
by 
Seelig, Tina Lynn.
Format: 
Electronic Resources
Publication Date 
2012
Excerpt: 
courses on innovation at Stanford School of Engineering. After ten years of experience, she confidently
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12. 
Cover image for Adobe Photoshop CS6 for photographers : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC
by 
Evening, Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
experience, to create professional quality results. A robust accompanying website features sample images
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