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The consumer decision journey of a Varsity College student the moment of truth

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

Available: Copies:

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Hunn, Kendra

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand building -- Research -- South Africa

Available: Copies:

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Ochler, Charl

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand equity -- Research -- South Africa

Available: Copies:

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand loyalty -- Research -- Durban, South Africa

Available: Copies:

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

Available: Copies:

Organisational behaviour : a contemporary South African perspective

Werner, Amanda, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

Organizational behavior -- South Africa.

Available: Copies:

Introduction to business management

Erasmus, Barney, 1954-

Format:

Books

Publication Date

2016

Excerpt:

Small business -- South Africa -- Management.

Available: Copies:

Understanding financial statements

Graham, Mark.

Format:

Books

Publication Date

2016

Excerpt:

Financial statements -- South Africa.

Available: Copies:

Brands and branding South Africa 2016.

Affinity Advertising & Publishing.

Format:

Books

Publication Date

2016

Excerpt:

Brands and branding South Africa 2016. Affinity Advertising & Publishing.

Available: Copies:

10.

Organisational behaviour : global and Southern African perspectives

Robbins, Stephen P., 1943- author.

Format:

Books

Publication Date

2016

Excerpt:

Organizational behavior -- Africa, Southern.

Available: Copies:

11.

Introduction to communication studies for Southern African students

Steinberg, Sheila.

Format:

Books

Publication Date

2015

Excerpt:

Communication -- Study and teaching (Higher) -- South Africa.

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12.

Kasinomics : African informal economies and the people who inhabit them

Alcock, GG, author.

Format:

Books

Publication Date

2015

Excerpt:

Informal sector (Economics) -- South Africa -- Anecdotes.

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