Social media and best practice : the consumer-brand relationship

A study of brand memorability and engagement at the South African music festival Oppikoppi

What is the South African 'hipster' tribe really?

Will the current brand management model that have sustained companies in the last decade be sustainable in future

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project

Pina Pirata

Introduction to creative development : reading pack.

Creative development : reading pack.

Principles of innovation : reading pack.

An investigation of brand names as product names in the South African context

Leveraging customer service to build brand equity