; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Mass media -- Social aspects.

International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection

't use social media -- Social media (social currency as well) -- Twitter versus Facebook versus LinkedIn

The handbook of media and communication research : qualitative and quantitative methodologies /

Social media.

(but not too loudly) -- Brush up on your social (media) studies -- Gratification doesn't have to be

impact -- Marketing and social media -- Case studies.

; Studio interview : Dennis Y. Ichiyama ; Student exercise : Rich media -- Vocabulary. Design language

Environment, media and communication / Hansen, Anders, 1957-

Social media.

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product